Personal Information

Darije is skillfully balancing his business and technical leadership roles in the Customer Transformation domain. As an Associate Partner in IBM iX, Darije leads the consulting service line for Central and Eastern Europe, while simultaneously wearing the technical hat as an Executive Architect and CTO for Customer Transformation platforms.
His unwavering focus and passion lie in assisting clients throughout Central and Eastern Europe in reimagining customer and employee experiences. Spanning across Product, Marketing, Service, Sales, and Commerce domains, he is committed to cultivating value and fueling growth. His secret recipe? A winning combination of customer-centric vision, strategic planning, and a tech-savvy transformation approach grounded in human-centric design, digital platforms, AI and other emerging technological capabilities.